Kids’ Upfront in Better Shape

Feb 17, 2009  •  Post A Comment

Children’s cable-television networks such as Nickelodeon and Cartoon Network appear to be in better shape than other TV networks, based on early budgets for this year’s kids’ upfront, Advertising Age reports. Early projections show the kids’ upfront market at flat to down 2% from the almost $1 billion sold last year, while the prime-time upfront is expected to be down 5% to 7%, the trade paper says.
—Aimee Picchi

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