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Kraft to Continue Marketing Spending

Feb 5, 2009  •  Post A Comment

Kraft will continue its increased marketing spending despite the ailing economy, Advertising Age reports. The company’s 2008 earnings were down 72%, which the company attributes to taxes, costs in restructuring and commodity hedges, even though sales were strong in the last quarter and for the whole year, the magazine says.
—Sergio Ibarra

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