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Limited Advertising in Isaak Show

Feb 27, 2009  •  Post A Comment

The new “Chris Isaak Hour” on the Bio Channel will contain just eight minutes of national advertising, compared to the normal 11 minutes, Advertising Age reports. Bio’s parent, A&E Television Networks, hopes marketers will pay extra for a less-cluttered, most-engaging environment. Procter & Gamble and Pfizer are participating in the experiment, which is similar to the “Remote Free TV” format being used by Fox with “Fringe” and “Dollhouse,” Ad Age says.
—Jon Lafayette

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