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Local Ad Spending to Fall Through 2013

Feb 26, 2009  •  Post A Comment

Local advertising spending in the U.S. will fall by 1.4% a year through 2013 on the combination of the economic downturn and more interactive advertising spending, AdWeek says, citing a study by BIA and Kelsey Group. Spending on so-called traditional media, which includes television, newspaper, magazines and telephone directories, will fall 20% between 2008 and 2013 to $112.4 billion, the magazine says.
—Danny King

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