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NBC Puts Shows in TurboTax Ads

Feb 20, 2009  •  Post A Comment

NBC Universal has created ads for TurboTax that mention nine of its broadcast and cable shows by name as part of a $20 million campaign, USA Today reports. NBC plans to create 20 campaigns for sponsors this year. “We want to be the media company that pushes the envelope and tries things differently,” NBC’s head of advertising sales tells the paper.
—Jon Lafayette

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