Nielsen Disbands NielsenConnect, Releases Mandel

Feb 11, 2009  •  Post A Comment

Nielsen Co. has disbanded its NielsenConnect research unit and let go its president, Jon Mandel, MediaPost reports. Mandel, formerly an advertising executive, joined the company two years ago and says his departure is “amicable,” the site says. A Nielsen representative said the decision to shutter the division comes after its intention has been “fulfilled” and the original goals for NielsenConnect have been included in other parts of the company, the site says.
—Sergio Ibarra

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