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Pepsi Paid for ‘MacGruber’ Ads for Super Bowl

Feb 3, 2009  •  Post A Comment

Pepsi sponsored this weekend’s “MacGruber” ad that aired during the Super Bowl, in addition to similar ads that aired the day before during “Saturday Night Live,” the Associated Press reports. The “SNL” episodes of the sketch aired during commercial breaks sponsored by Pepsi but produced by the “SNL” team, in the same way the Super Bowl commercials were aired, the news service says. Because of the execution, Pepsi’s inclusion in the sketches did not constitute product placement, the AP says.
—Sergio Ibarra

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