Trident’s Fake TV Show Fails to Click

Feb 12, 2009  •  Post A Comment

Cadbury’s Trident gum is trying to mount a viral marketing a campaign that involves videos posted to a web site for a fake TV show called “That’s Not Fake,” but is finding the going difficult, the Wall Street Journal said. While Trident tells the paper it is premature to speculate on the campaign’s success, it is registering only a modest number of page views, according to two measurement companies.
—Jon Lafayette

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