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4A’s Fails to Agree on Online Data

Mar 5, 2009  •  Post A Comment

An American Association of Advertising Agencies taskforce failed to agree on who owns performance data created from online campaigns, MediaPost reports. The result of the taskforce, formed as part of the AAAA’s initiative to upgrade media practices, underscores the difficulty that businesses face when trying to overhaul their methods, the publication says.
—Aimee Picchi

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