Advertising sales executives at broadcast and cable networks are upset over an Anheuser-Busch InBev decision to wait as long as 120 days to pay them for airtime, MediaWeek reports. The brewer hasn’t yet replied to the networks’ opposition, the trade publication says.
—Aimee Picchi
Ad Sales Execs Angry at Anheuser
Mar 9, 2009 • Post A Comment
They’re just now getting upset?! Were they asleep the past 20 years? That’s been AB’s payment philosophy since the ad media community let them get away with it decades ago. Good luck changing it now.