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Cable Facing Tough Upfront

Mar 16, 2009  •  Post A Comment

Cable networks, like the broadcast networks, are facing challenges with this year’s upfront, given the economic recession that’s causing some advertisers to cancel some upfront commitments, Advertising Age reports. “If you bought eight or nine cable networks last year, you’re probably only going to buy four or five that really work for you this year,” one media buyer tells the trade paper.
-Aimee Picchi

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