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CBS’ NCAA Online Almost Sold Out

Mar 5, 2009  •  Post A Comment

CBS has almost sold out of its inventory for its live online NCAA basketball tournament coverage, Mediaweek reports. Sales are approaching $30 million for March Madness On Demand, the Web video service that streams each of the games the network also televises, the trade magazine says. CBSSports.com general manager Jason Kint tells Mediaweek sales are likely to be more than 20% higher than the $23 million it booked last year.
—Aimee Picchi

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