CMT Signs Ad-Integration Deals

Mar 5, 2009  •  Post A Comment

Viacom’s CMT has signed three agreements to integrate brands into its content, MediaPost reports. Procter & Gamble will start a weekly vignette that links to CMT]s video series “Top 20 Countdown.” The network has signed similar deals with Ask.com and DreamWorks, the Web site says.
—Aimee Picchi

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