Epix Exec Counters Doubters

Mar 2, 2009  •  Post A Comment

While analysts say this is a “crazy” time to be launching a cable network, Mark Greenberg, the president of Epix, the new channel formed by Viacom and three movie studios, tells USA Today that the skeptics are in for a surprise. Viacom’s MTV Networks will help with comedy and music specials and Greenberg says he is talking with an unnamed live-event company about a possible deal. “We would like to have a live event as part of the launch,” he tells the paper.
—Jon Lafayette

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