Patrick Keane, who most recently worked as chief marketing officer of CBS Interactive, has been tapped as chief executive of Associated Content, a start-up that’s working on distributing user-submitted video and articles on the Internet, the Wall Street Journal reports. “I really do believe that same math and science that has been applied to advertising can be applied to content,” Keane tells the newspaper. The company’s investors include Tim Armstrong, the former Google executive who has been hired as AOL’s CEO, the publication says.
—Aimee Picchi