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Mötley Crüe Tests TV Ad Tie-in

Mar 23, 2009  •  Post A Comment

Joe Covey and Matthew Davidge, the owners of Mag Rack Entertainment, are testing a mobile-ad tie in with a Mötley Crüe on-demand concert video, Multichannel News reports. Cable and satellite viewers watching the video will see a message asking them to text-message ROCK CRUE to a five-digit phone number, the trade paper says. The test begins Wednesday, the publication says.
—Aimee Picchi

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