New BET Series Highlights Products

Mar 2, 2009  •  Post A Comment

Characters on “Harlem Heights,” the new reality show on BET, use products provided by the show’s sponsor Johnson & Johnson, including Listerine, Zyrtec and Splenda, the New York Times says. Advertiser integrations are more difficult to do in unscripted shows. “It is very much an art as opposed to a science,” Alvin Bowles, the senior VP for integrated marketing at BET Networks, tells the paper.
—Jon Lafayette

Your Comment

Email (will not be published)