Online Spending to Take ‘Significant’ Hit

Mar 24, 2009  •  Post A Comment

Online advertising spending may fall anywhere between 8% and 9% this year, according to Infectious Greed editor and economist Dr. Paul Kedrosky, MediaPost says. Kedrosky spoke at the OMMA Hollywood conference Monday morning, where other participants agreed that although online advertising is more cost-effective than other traditional forms of advertising, it will still take a “substantial hit,” the site says.
—Sergio Ibarra

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