Viacom’s Dauman: Reality Hurt MTV Ratings

Mar 3, 2009  •  Post A Comment

Viacom CEO Philippe Dauman said Monday that MTV’s ratings challenges can be blamed in part on the weak performance of reality show repeats, MediaPost reports. Dauman told investors that the company will change the programming mix to air shows that will perform better in repeats, the publication says.
—Aimee Picchi


  1. You know what could rectify the offset of cheap “reality” shows tanking in the ratings? AIRING MUSIC PROGRAMS!
    It’s supposed to be MUSIC Television, but MTV has NO music-oriented programs on its lineup. It doesn’t have to involve music videos. They could do interview/video shows like 120 Minutes, Headbanger’s Ball, and Yo! MTV Raps, Making The Video (a show that delved into the creative process of a video), even shows talking about the digital era of music beyond pop music.
    I mean, one can’t make a network based on “real” rich kids with problems, immature twenty-somethings in an apartment, and immature manchildren being obnoxious and think people are going to love them.

  2. Sadly, I think that MTV imbracing music videos would actualy be revolutionary and a change of pace….could they do a top 20 request all day like they did pre 90’s….how many years did TRL show that it could work, but that is just the way all the networks that are single branded are, Sci-Fi air Wrestling, TV-Land has a very small amount of their schedule dedicated to classic TV, VH1 is just E! light.
    MTV couldnt even make MTV2 stay all videos all day as once was claimed less then 10 years ago.

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