Will Upfront Talks Last Until Summer?

Mar 23, 2009  •  Post A Comment

With advertisers quietly waiting and upfront posturing from television networks low-key, it’s possible upfront negotiations will be drawn into the summer, Broadcasting & Cable reports. That’s okay with some TV executives, because there’s a chance the economy might be in better shape by then, the trade paper says.
—Aimee Picchi

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