Ad Spending Unclear After Media Stocks Bounce

Apr 27, 2009  •  Post A Comment

While media companies’ stocks have posted some gains, advertisers will not be rushing to buy ads yet, Reuters reports. “I think you’ll continue to see similar caution in the second quarter that you’ve seen this quarter,” said Omnicom Chief Executive John Wren, according to the news service. The upcoming quarterly earnings calls from major media companies will reflect the weight of the situation, Reuters adds.
—Sergio Ibarra

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