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Analysts: Upfront Sales to Tumble

Apr 27, 2009  •  Post A Comment

Sales for this year’s upfront will decline as much as 15%, according to Wall Street analysts, the Hollywood Reporter says. Barclays Capital predicts sales for the top four broadcasters will decline 15% to about $7.7 billion, while Miller Tabak is forecasting a decline of 9.8% to $8 billion for the big four networks, according to the trade paper. With broadcast networks scaling back their upfront presentations for a second year in a row, fewer executives from studios and talent agencies are expected to attend, the Reporter says.
—Aimee Picchi

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