Bargains Available for Media Buyers

Apr 6, 2009  •  Post A Comment

It used to be tough to buy a spot on local television or radio with a few days’ notice, but with demand down, pricing and availability is much easier to come by, Advertising Age reports. “I would say the spot market—both TV and radio—is definitely the softest we’re seeing,” Mary Price of the Richards Group tells the trade publication.
—Aimee Picchi

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