Engaging Ads Skipped Less

Apr 1, 2009  •  Post A Comment

Engaging advertisements are less likely to be skipped, according to a study from TiVo and Innerscope Research, MediaPost reports. The study looked at 55 national TV ads and found that those that were rated low in emotional engagement were 25% more likely to be skipped than those with high ratings, the Web site says.
—Aimee Picchi

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