ESPN has sold 10-second ads to MillerCoors and Asics that feature more action than the traditional billboard spot leading into “SportsCenter,” the New York Times reports. The spots combine a person interacting with the product and focus on the product as the “SportsCenter” theme plays. “We’re big purveyors in trying to figure out ways to create new opportunities for our advertisers to find value,” Ed Erhardt, president, of ESPN customer marketing and sales, tells the paper.
—Jon Lafayette