Fisher to Use Interactive Ads

Apr 21, 2009  •  Post A Comment

Fisher Communications, which owns television stations in cities including Seattle and Portland, plans to use an interactive advertising service that sends viewers to Web sites for additional content on ads when they click on their remotes, MediaPost reports. The TV-to-Internet technology, Clickable TV from Boston company Backchannelmedia, is already used by five television stations, the publication says.
—Aimee Picchi

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