MSNBC Targeting Millenials

Apr 3, 2009  •  Post A Comment

MSNBC is targeting millennials and younger viewers, network president Phil Griffin and hosts Chris Matthews and Rachel Maddow said at an appearance at The Cable Show on Thursday, Broadcasting & Cable reports. That’s backed up by ratings, with the cable-news channel scoring as the top-rated news network with 18-34 year olds, also called the millennial, in the first quarter, the trade paper says.
—Aimee Picchi

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