Nielsen to Start Internet Tracking

Apr 28, 2009  •  Post A Comment

Nielsen plans to start tracking the Internet use of some members of its national television ratings sample, MediaPost reports. If it goes well, the ratings company will consider expanding the integration of TV and Web measurement, the publication says. Still, some view the test as controversial because it might impact the quality of its core television ratings service, the trade paper adds.
—Aimee Picchi

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