P&G Gets More Bang for Buck

Apr 30, 2009  •  Post A Comment

Procter & Gamble boosted first-quarter impressions by 5% while cutting marketing spending by about $440 million because of lower costs for advertising in television and other forms of media, Advertising Age reports. By maintaining its first-quarter marketing spend, the company would have the lowest advertising-to-sales ratio in 15 years, according to Advertising Age.
—Danny King


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