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The Cost of Addressability

Apr 9, 2009  •  Post A Comment

While cable companies will want to charge more for the addressable advertising products they’re beginning to roll out, advertisers don’t know how much smaller targeted audiences are worth to them, BusinessWeek reports. Canoe Ventures, owned by the major cable operators, plans to roll out its first national addressable advertising product in May, the magazine says.
—Jon Lafayette

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