Logo

Upfront Fighting Words

Apr 20, 2009  •  Post A Comment

ABC’s Mike Shaw is one broadcaster who doesn’t think this will be cable’s year in the upfront, TelevisionWeek reports. Mr. Shaw tells TVWeek that ABC’s audience is bigger and richer than that of the top cable networks, making it a better way to target viewers who buy brands, as opposed to those who purchase generic products.
—Jon Lafayette

Your Comment

Email (will not be published)