Verkln: TV’s 30-Second Spot Not Dead

Apr 29, 2009  •  Post A Comment

Canoe Ventures CEO David Verklin said at a 2009 Upfront Conference hosted by Media Magazine that the Internet doesn’t necessarily spell the end of the 30-second TV spot, MediaPost reports. “I get calls from Web guys about how they can be more like TV,” Verklin said at the conference, adding, “Ad networks have driven CPMs down to a terrible level,” the trade paper says.
—Aimee Picchi

One Comment

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