Ad Buyers Battle for Shows, Not Slates

May 18, 2009  •  Post A Comment

Ad buyers increasingly want to buy time on the shows they like, rather than having to purchase across a TV network’s entire schedule to reach the one or two shows they’re seeking, Advertising Age reports. “I care more about the program than the network that it’s on,” Zenith’s Peggy Green has said. Still, networks will once again ask marketers to buy across their schedules in this year’s upfront, setting the stage for a battle, the publication adds.
—Aimee Picchi


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