Alcatel Dials Up Mobile Ads

May 21, 2009  •  Post A Comment

Alcatel-Lucent is getting into the mobile advertising business with a new service that allows cellphone carriers to offer customers tailored alerts about sales at favorite stores or nearby bank branches, the Wall Street Journal reports. Alcatel-Lucent’s technology identifies cellphones near an advertiser’s location and can send that customers a link to a coupon, the paper says.
—Jon Lafayette

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