Advertising spending losses hit cable operators hard, as many MSOs anticipate slower climbs once sales begin to pick up, Multichannel News reports. Comcast posted a 25% loss in ad sales revenue, while Charter Communications, which posted a 6% revenue increase, dipped 19% in ad sales, the trade publication says. As at other media companies, auto, housing and financial advertising showed heavy weakness during the quarter, Multichannel adds.
—Sergio Ibarra