DirecTV to Relaunch The 101

May 22, 2009  •  Post A Comment

DirecTV will relaunch The 101 Network on May 31 with a new logo and 3-D graphics, TelevisionWeek reports. The rebranding comes as the network debuts its rebroadcasts of “Oz” and “Deadwood,” the trade paper says. Airing the two dramas, which will appear on Sunday evenings, is part of the channel’s strategy of attracting men older than 35, Daily Variety says.
—Aimee Picchi

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