Disney Move Adds Pressure to YouTube

May 1, 2009  •  Post A Comment

The Walt Disney Co.’s decision to put its shows on Hulu may mean that Google’s YouTube will reformulate its revenue-sharing model to attract top quality content, Dow Jones reports. “They are going to have to make upfront payments or equity deals,” Forrester Research analyst Bobby Tulsiani tells the wire service.
—Jon Lafayette

One Comment

  1. Just because Hulu has offered an equity deal to bring in Disney content doesn’t mean that YouTube has to do the same thing. YouTube enjoys 30 times more traffic than Hulu and their top 20 videos attracted 1.5Bn views.
    Hulu is in a weak position, although the quality is great there is very little on the site that cannot be found elsewhere in comparable quality.
    YouTube can survive very well doing what is does best and it dominates the user generated space. Hulu will merge into the background as better services offering better functionality will come on to the scene. Nobody is seriously competing with YouTube but Hulu is seen as a very vulnerable target within the wider web video industry. Jeff Zucker from NBC has already said that if you deliver great quality then people will give you content – Hulu has no exclusive on great quality.

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