Goggle is giving up on its efforts to sell radio commercials, the Wall Street Journal reports. What went wrong? “Google misjudged the capacity of its technology to work beyond the Web, and underestimated the human side of the business. Radio stations refused to turn over airtime to a computer algorithm that set prices far lower than their own rates. Big advertisers steered clear,” the paper says.
—Jon Lafayette
Google Pulls Plug on Radio Ad Biz
May 13, 2009 • Post A Comment
Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂
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