Is Canoe Having Difficulty Signing Up Nets?

May 15, 2009  •  Post A Comment

While Canoe Ventures says it’s on schedule to start its targeted-ad initiative later this month, sources tell MediaPost that the consortium is having trouble convincing television networks to sign up. A Canoe spokesperson tells the Web site that several national cable networks have signed up, although she declined to disclose details. MediaPost said none of the networks it contacted would comment.
—Aimee Picchi

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