Mama Mia! It’s Not Product Placement

May 11, 2009  •  Post A Comment

Last Thursday’s “30 Rock” featured multiple mentions of the NBC Universal film “Mama Mia,” but the network insists it was the doing of the show’s writers and not a product placement, the New York Times says. The paper calls it another “McFlurry Moment,” referring to a previous episode of the show that highlighted a McDonald’s product without payment being made by the burger chain.
—Jon Lafayette

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