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ShortTail to Tests Web-Video Ads

May 11, 2009  •  Post A Comment

ShortTail CEO David Payne is speaking with major online media publishers with the hope of signing on partners to test a new method of deploying online video ads, MediaWeek reports. Payne is hoping to test the Digital 30 (D30) ad system, which will play full-screen, intrusive 15- and 30-second ads that will play between Web pages, the trade publication says. Among the sites he is pursuing are the Wall Street Journal Online while Reuters has already agreed, MediaWeek says.
—Sergio Ibarra

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