Syndicators Look to Tie-ins

May 4, 2009  •  Post A Comment

Syndicators are looking to tie in brand integration to their shows as a way of winning more advertising dollars, Broadcasting & Cable reports. Even though it remains a small slice of advertising, it’s continuing to grow, which is why syndicators are banking on the strategy as they head into this year’s upfront, the trade paper says.
—Aimee Picchi


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