Tresemme Likes Bravo’s Style

May 1, 2009  •  Post A Comment

Hair care brand Tresemme, which had been an integrated sponsor of “Project Runway” when it was on Bravo, is staying with the network, appearing in the new series “The Fashion Show,” the New York Times reports. Bravo “is really, really good at hitting that 20-something woman who’s into beauty and fashion and popular culture,” Spencer Bahler, director of marketing communications at Alberto-Culver, tells the paper. “Project Runway,” which is moving to Lifetime, was “a great property and we had a fantastic relationship,” adds David Kroll VP for U.S. marketing, but for Tresemme, “It was starting to lose a little bit of impact, get a little bit stale.”
—Jon Lafayette

One Comment

  1. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

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