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Two Ways to Target Ads Compete in Cable

May 27, 2009  •  Post A Comment

Cable television has two approaches to creating advertising that is targeted to selected customers the way the Internet can, the Wall Street Journal says. Canoe Ventures aims to address ads to individual homes with certain demographic characteristics, while National Cable Communications allows advertisers to send different ads to different geographic zones based on income, ethnicity and geography to achieve the same effect.
—Jon Lafayette

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