The third season of AMC’s "Mad Men" will premiere on Aug. 16 at 10 p.m. with limited commercial interruptions, the network announced today.
Future episodes of the series will run into the 11 p.m. hour to accomodate two extra minutes of commercial time, Variety says.
The show’s creator-EP Matthew Weiner had been unhappy at the cable network’s plan to add two minutes of ad time to the hour-long episodes. Instead of cutting the program, however, network executives agreed to let the show run a few minutes into the 11 p.m. hour. To keep from angering fans who record the show, AMC has worked out a way to keep DVRs from cutting the program off after an hour.
A marathon of the second season will be held Aug. 10 from 7 a.m. to 8 p.m.
Season one is available On Demand in standard definition and HD beginning today, while season 2 will be available on July 20. The pilot episode can also be viewed at www.amctv.com.
—Vlada Gelman and Elizabeth Jensen