Arbitron has introduced ARB-TV, a new audience measurement service based in its Portable People Meter technology that gauges away-from-home television viewing, the company announced today.

"In today’s increasingly mobile world, media companies and marketers want to know when and where consumers are being exposed to their content," Arbitron Executive VP Alton L. Adams said in a statement. "The ARB-TV suite helps quantify audience viewership in locations outside of the home including, among others, restaurant/bars, other homes, the workplace, airports, hotels, sports venues, malls and medical facilities."

Arbitron’s PPM technology detects encoded audio tones within an audio stream across a variety of media, including in-home and away-from-home content-delivery devices.

–Tom Gilbert