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HBO Sundays Riding High; ‘Dance’ Is Oxygen’s Most-Watched Debut

Jun 30, 2009  •  Post A Comment

HBO’s Sunday night lineup continues to perform well for the cable network.

“True Blood” delivered 3.7 million viewers and 5.1 million viewers when counting the 11 p.m. replay. The series is averaging a gross audience of 10.8 million viewers per episode this season, up 38% from its first season average.

At 10 p.m., “Hung” debuted with 2.8 million viewers, HBO’s highest series debut in over two years.  The series held on to 76% of “True Blood’s” audience. When the midnight replay is factored in, the series premiere attracted 3.7 viewers.

Meanwhile, the series premiere of Oxygen’s “Dance Your Ass Off” on Monday night was the network’s most-watched series premiere ever with 1.3 million total viewers.

The episode was also Oxygen’s most-watched series premiere among women 18-49 and adults 18-49.

The debut garnered 432,000 women 18-49 and 614,000 adults 18-49, while also driving traffic to Oxygen.com. The Web site had nearly 40,000 unique visitors on just Monday. The show site has garnered more than one million pages views since its launch a month ago.

–Vlada Gelman

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