E! Entertainment Television and Moving Pictures DPI, the production division of Alpha Media Group, which publishes Maxim, have made a two-year partnership deal.
The deal calls for the production of at least six hour-long television specials. Two new specials have already been greenlit for 2009, including "Maxim’s Celebrity Beach Watch" and "Maxim’s Hottest Moments 2009." The former will air this fall, while the latter will air in December.
The two companies will also co-develop a new travel and party series, "Maxim Does…," with "Maxim Does Mardi Gras" slated to debut in the first quarter of 2010.
"Combining Maxim’s popular brand with E!’s ability to deliver leading pop culture programming is a win for viewers," said Jay James, senior VP of development for Comcast E! Networks Productions Inc. "We are excited to further develop this collaboration and bring the E! audience new and exclusive celebrity-driven shows."