Hallmark Channel to Move Lighter, Younger

Jun 21, 2009  •  Post A Comment

New Hallmark Channel President Bill Abbott tells Broadcasting & Cable that he wants the cable network to program lighter fare, including comedies.

Shows such as “Seventh Heaven,” which families can watch together, will become more prominent, and “Walker, Texas Ranger” less so, as the network seeks to attract a few more younger viewers. He called the moves a “retooling,” not an overhaul.

–Elizabeth Jensen

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