Individualized Local Ad Spots for DirecTV

Jun 17, 2009  •  Post A Comment

DirecTV has a deal with Invidi Technologies that will let it individualize ads for subscriber households, Multichannel News says.

The ad-insertion technology won’t be operational on the satellite service until 2011. Rival Dish Network already signed a similar deal.

–Elizabeth Jensen

Your Comment

Email (will not be published)